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MICROSOFT DYNAMICS 365
Microsoft Dynamics 365 Marketing Functional Consultant Associate MB-220
4.5/5

Level

Advanced

Duration

8 weeks

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What is Microsoft Dynamics 365 Marketing Functional Consultant Associate MB-220?

The Microsoft Dynamics 365 Marketing Functional Consultant Associate (MB-220) course equips learners with the practical skills to implement, configure, and manage Dynamics 365 Marketing solutions for enterprise marketing campaigns. You will learn how to set up core marketing features, manage segments, create personalized marketing emails, capture leads, and design automated customer journeys. The curriculum also covers event and webinar management, marketing forms and landing pages, surveys using Customer Voice, and compliance with data privacy standards. By building proficiency in segmentation, lead scoring, email orchestration, and analytics dashboards, participants will drive measurable business outcomes and deliver tailored customer experiences. This course aligns with the official MB-220 certification skills measured by Microsoft, emphasizing real-world application of marketing automation, integration with Power Platform tools, and analysis of marketing results. Ideal for marketing professionals and Dynamics consultants, the course prepares you for the MB-220 exam and functional responsibilities that support digital engagement and customer lifecycle management across omnichannel campaigns.

Job Roles You Can Achieve

After completing this course

  • Solutions Architect
  • Technical Consultant
  • Implementation Specialist
  • System Administrator
  • IT Professional

Microsoft Dynamics 365 Marketing Functional Consultant Associate MB-220 Curriculum

1
Module 01

Introduction to Dynamics 365 Marketing

Introduces the Dynamics 365 Marketing application, its business value in digital engagement, core capabilities, and how it integrates with the broader Dynamics 365 ecosystem.

Dynamics 365 Marketing overview
Dynamics 365 Marketing overview
Role of Marketing Consultant
2
Module 02

Configure Marketing Environment

Covers initial configuration including organizational settings, authentication, consent management, and foundational setup to support secure and compliant marketing operations.

Organization and environment setup
Domain authentication & sender policies
Security roles and consent configuration
3
Module 03

Segments and Lists

Learn to create and manage both static and dynamic segments and lists to target audiences for campaigns and journeys.

Create and maintain segments
Use behavioral and query criteria
Subscription lists and suppression rules
4
Module 04

Marketing Forms and Pages

Design and deploy forms and landing pages that capture leads and customer data, integrating them into journeys and external sites.

Build marketing forms
Configure form fields and validation
Publish landing pages
5
Module 05

Lead, Contact & Account Management

Covers capturing, scoring, nurturing leads, and managing key customer records to support conversion and sales alignment.

Create lead profiles
Set up lead scoring models
Manage contacts and accounts

Related Courses

Training Roadmap

Seven intentional milestones — from first session to dream job.

Onboarding

01
  • Meet your industry mentor
  • Define your goals
  • Skill gap assessment

Core Learning

02
  • Live interactive classes
  • AI-curated content
  • Recorded sessions

Hands-on Practice

03
  • Weekly assignments
  • MCQ evaluations
  • Module quizzes

Real Projects

04
  • 3 live industry projects
  • Portfolio building
  • Case studies

Mentorship

05
  • 1:1 doubt sessions
  • Peer collaboration
  • Expert feedback

Certification

06
  • Exam preparation
  • Practice dumps
  • Industry-recognised certificate

Career Launch

07
  • Resume crafting
  • Mock interviews
  • Job placement support

Key Projects

Hands-on experience with real-world scenarios designed for mastery.

Customer Journey Automation & Campaign Management System

This project focuses on designing and executing automated marketing campaigns using Microsoft Dynamics 365 Marketing. It manages the complete customer engagement lifecycle from segmentation to conversion through personalized email communications. Business rules are applied for dynamic content, lead scoring, and conditional journey branching. Automated customer journeys ensure timely interactions across multiple touchpoints. The project reflects real-world marketing automation workflows used by enterprise organizations.

Event & Webinar Marketing Management System

This project focuses on building a centralized event and webinar management solution using Dynamics 365 Marketing. It manages the entire event lifecycle from registration and session scheduling to attendee engagement and post-event follow-ups. Marketing forms and landing pages are configured to capture participant data. Automated journeys and email notifications are used for reminders and feedback collection. The project reflects real-world event marketing processes used by corporate marketing teams.

Lead Capture, Nurturing & Analytics System

This project focuses on implementing an end-to-end lead management solution using Microsoft Dynamics 365 Marketing. It manages lead capture through marketing forms, landing pages, and campaigns, followed by automated lead nurturing journeys. Lead scoring models and segmentation rules are applied to prioritize high-quality prospects. Marketing insights and dashboards are used to analyze engagement and campaign performance. The project reflects real-world lead management and analytics practices used by enterprise marketing departments.

Available Course Schedules

Select a schedule that works best for you

Weekend

Starts

23 May 2026

Time

09:30 AM – 12:30 PM

Duration

8 weeks

Weekdays

Starts

25 May 2026

Time

07:00 AM – 09:00 AM

Duration

8 weeks

Weekend

Starts

30 May 2026

Time

02:00 PM – 05:00 PM

Duration

8 weeks

Weekdays

Starts

01 Jun 2026

Time

08:00 PM – 10:00 PM

Duration

8 weeks

Need a custom schedule?

Our team will craft the perfect batch for you.

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Certification Details

Microsoft Dynamics 365 Marketing Functional Consultant Associate MB-220 – Associate

  • Exam Name

    Microsoft Dynamics 365 Marketing Functional Consultant Associate MB-220 – Associate

  • Exam Code

    SAA-C03

  • Duration

    130 minutes

  • Format

    Multiple Choice & Multi-Response

  • Passing Score

    720 (Scale: 100–1000)

  • Level

    Associate

Certificate of Completion

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Top Interview Questions

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Frequently Asked FAQs

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Q1: What is MB-220 certification?

A: MB-220 validates skills to implement and manage Dynamics 365 Marketing, covering marketing automation, customer journeys, email campaigns, events, and analytics.

Q2: Who should take this course?

A: Marketing professionals, Dynamics consultants, and functional implementers seeking to build marketing automation expertise and prepare for the MB-220 exam.

Q3: Do I need coding skills?

A: No, the focus is on functional configuration; basic technical familiarity helps but programming is not required.

Q4: Is this certification difficult?

A: It is moderately challenging; practical experience and hands-on practice with Dynamics 365 Marketing improve success.

Q5: How does this integrate with other Microsoft tools?

A: It integrates with Customer Insights, Power Platform (Power Automate, Power BI), Customer Voice, Teams, and Sales for comprehensive engagement.

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